iOS & Android Application, Website & Marketing

01
The Client

Our client had been using language learning apps alongside his traditional language classes to assist him developing his vocabulary when he realised he could create something better.

It was from this realisation that he decided to develop the concept of RoteStar, a language learning framework that helps users build vocabulary and perfect pronunciation fast.

Our client produced a clear vision and well researched product and came to us to bring it to life as a product.

RoteStar is an iOS and Android app that delivers high quality language learning content through a number of different methods including Audio & Recording playback, Quiz, Flashcards, and lists, and across a number of different languages including Spanish, Portuguese, French and German.

02
THE CHALLENGE

In order to achieve success in the app store RoteStar had two key aims.

  1. Develop a high quality product that could stand up against the already established language learning apps. This would be achieved through both the quality of the content provided, and the methods in which they are delivered.
  2. Create a flexible, modular framework that will allow for rapid delivery of language variations. This would allow for greater saturation of the market as well as assisting with cross promoting and giving the RoteStar brand more substance. There are currently 14 versions across two platforms (iOS, Android) scheduled for development.

03
THE APPROACH

The critical first step was to take the complexity out of the overall interaction with the content. RoteStar delivers a large volume of content with over 2000 words and phrases per language, as well as a comprehensive breakdown of the structure of the language in its reading components.

Each of the languages are divided into categories and subcategories, meaning users might be drilling 4 levels deep before they can start interacting with the tools, for example:

Audio (the delivery method) > Verbs > Key Irregular Conjugations > To Have > Word List

It was important that we could balance the ability to deliver in depth content, whilst not losing users in the experience of using the app.

Sketching out the UI
Outlining the structure of the whole app

There were a number of methods we employed here, beginning with sketching out the wireframes and then taking these digital to pare back the on screen content to only what was necessary.  Learning a language can be frustrating at the best of times so we needed to ensure the app was as simple as possible to jump in and start.

We implemented a ‘breadcrumb’ into the UI so as users began diving into the content, they never feel lost, and by building a structure that was used throughout the key operating modes we could deliver a consistent user experience throughout the whole app.

App Flow with Breadcrumbs

RoteStar also went through a number of weeks of private testing to ensure we weren’t making incorrect assumptions on behalf of the userbase. Through this testing process we were able to confirm many things and adjust others to ensure the product would be well received from the general public on release.

On the development side we needed to produce the app in such a way  that was going to allow for easy collaboration between us and the client to:

  1. Build the framework to allow for rapid delivery of new language versions
  2. Fast ways to alter app icons and colors within the app.
  3. Deliver the essentials ‘bones’ of the app such as the Database scheme for word lists, structure of the reading components and naming conventions for the audio so on the client side all of the new content could be put together with minimal re-work and be able to be ‘dropped in’ the framework and work without fuss.
Developing the framework
RoteStar 'Flash' Operation

Outside of the development of the apps we worked with the client to develop a marketing strategy for promotion of the app.

This included development of graphic resources, press kits and a website, as well as assistance with App Store Optimisation.

RoteStar website

04
THE RESULTS

RoteStar has been very well received on release with a number of 5 star reviews and excellent feedback from customers, we are very proud of the results and watch in anticipation as it continues grow in downloads and provide a great tool for language learning.

With the app framework now established we are also working on the next two languages meaning RoteStar will have released 8 apps in a two month period with many more to come!

You can download the apps here:

www.RoteStar.com

 

RoteStar Spanish

iOS_Store

google_store

 

 

RoteStar Portuguese

iOS_Store

google_store

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